10 Best Cities in Australia to Open a Luxury MedSpa [With Profit Calculator]

Sydney’s Eastern Suburbs (Double Bay, Bondi) is the “Double Bay” of Australia. The population is extremely image-conscious with high disposable income. Rents are high, but clients happily pay $800+ for a laser facial. Appearance is social currency here.

Melbourne is the fashion capital. South Yarra and Toorak host “Old Money” and fashionistas. Due to the cooler climate compared to Sydney, the “Laser Season” (when people can avoid sun) is longer, making skin resurfacing highly profitable.

Often called the “Miami of Australia.” The Gold Coast has the highest density of cosmetic enhancements per capita. The aesthetic here is more visible: bigger lips, defined contours, and perfect bodies. Tourism drives walk-in traffic.

Perth is isolated but incredibly wealthy due to the mining boom. The Western Suburbs (Cottesloe, Peppermint Grove) have some of the highest incomes in the country. Competition is lower than Sydney, but patients are willing to pay top dollar for exclusivity.

Brisbane is the fastest-growing capital city as people migrate north. James Street in Fortitude Valley is the luxury lifestyle hub. The vibe is “California Cool.” Demand for preventative anti-aging among 25-35 year olds is skyrocketing.

A small coastal town with a global reputation. Home to Hollywood stars (Chris Hemsworth) and influencers. A MedSpa here must look “Boho-Chic” but offer world-class technology. The focus is on “Clean Beauty” and natural-looking results.

Noosa attracts wealthy retirees and high-net-worth holidaymakers. The demographic skews older (50+), meaning high demand for heavy-hitting sun damage repair (IPL, Fraxel) and non-surgical facelifts (HIFU/Ulthera).

Adelaide is conservative but stable. North Adelaide and Hyde Park are the wealthy pockets. Competition is significantly lower than on the East Coast. It is a perfect market for a doctor-led clinic focused on trust and medical dermatology.

The nation’s capital has the highest average income in Australia due to government salaries. The market in Manuka and Kingston is underserved for luxury services. The cold winters make it ideal for laser seasons.

Hobart is booming due to internal migration. Battery Point attracts wealth. The aesthetic here is extremely natural. Clients want to look like they spent a week at a spa, not like they had surgery.