10 Best Cities in Turkey to Open a Luxury MedSpa [With Profit Calculator]

Nişantaşı is the Beverly Hills of Istanbul. This European-side district boasts the highest concentration of plastic surgeons and luxury brands. The clientele expects 7-star service. It is the default location for high-net-worth medical tourists.

Etiler offers luxury villas converted into private clinics. It attracts Turkish celebrities and wealthy families who want privacy away from the crowded Nişantaşı streets. Ideal for hair transplants and long-term anti-aging plans.

The main luxury artery of the Asian side. The residents here are wealthy, secular, and extremely image-conscious. While the European side gets tourists, Bağdat Avenue gets the loyal, recurring local spender.

Antalya is the capital of “Dental Tourism.” Clinics in Lara and Konyaaltı cater to British and German tourists combining beach holidays with veneers or implants. The “Holiday + Procedure” model is standard here.

The St. Tropez of Turkey. In summer, Yalikavak Marina hosts billionaires and mega-yachts. A pop-up MedSpa offering IV Drips, Oxygen Facials, and non-invasive body contouring can make a fortune in 4 months.

Izmir is known for its modern, westernized lifestyle. Alsancak is the upscale district. The local population spends heavily on beauty, and the city is emerging as a less chaotic alternative to Istanbul for medical tourism.

The capital city. Çankaya is home to embassies and government officials. The market is conservative but wealthy. Demand is high for discreet anti-aging procedures that offer natural results.

An industrial powerhouse with high local wealth. Bursa is also a favorite destination for Gulf Arab tourists due to its greenery and thermal waters. Nilüfer is the modern, upscale district.

The “Turquoise Coast” is dominated by British tourists and expats. There is a specific, massive demand for “Hollywood Smile” veneers and affordable Botox among the UK demographic visiting here.

Home to the Bosphorus line of hotels (Ciragan, Four Seasons). Beşiktaş (specifically Levent/Ortaköy areas) attracts high-end tourists. It’s accessible and prestigious, offering a bridge between Old City tourists and business districts.