10 Best Cities in Portugal to Open a Luxury MedSpa [With Profit Calculator]

The Champs-Élysées of Lisbon. Avenida da Liberdade is home to Louis Vuitton, Gucci, and 5-star hotels. The clientele is a mix of wealthy Portuguese and high-net-worth tourists. Demand is for “Lunchtime Luxury”—fast, effective treatments with zero downtime.

The “Hamptons of Portugal.” Cascais is flooded with wealthy American, British, and Brazilian expats. The market is year-round and incredibly loyal. There is a huge gap for clinics offering hormone therapy (HRT) and advanced laser treatments.

Porto holds the industrial wealth of the north. Foz do Douro is the exclusive oceanfront district. The wealthy here are conservative and prefer “Invisible Aesthetics”—treatments that make them look rested, not “done.”

Part of the Algarve’s “Golden Triangle.” Residents are ultra-wealthy retirees and celebrities. They are used to London/Dubai prices and expect the same level of service. Anti-aging and sun spot removal are the biggest sellers.

Built around a massive marina, Vilamoura attracts a younger, flashier crowd than Quinta do Lago. High demand for body contouring (CoolSculpting, Emsculpt) and lip fillers among the yachting and summer crowd.

The new “Hamptons” or “Ibiza” for the global elite. Christian Louboutin and Madonna vacation here. The vibe is understated luxury. A clinic here must look like a wellness retreat—wood, sand, and organic aesthetics.

Madeira has become the world’s #1 Digital Nomad island. Funchal is full of remote workers earning US/UK salaries. They are young (30-45) and want preventative Botox, fillers, and skincare maintenance while living in paradise.

Neighbor to Cascais but with a more “Old World” casino vibe. Home to many wealthy retirees. The market here is less about trends and more about heavy-duty anti-aging (Facelifts, CO2 Lasers, Eyelid surgery).

Often overlooked, Braga is one of the richest and fastest-growing cities. It has a huge Brazilian community and new industrial money. The competition for luxury services is low compared to demand.

Located between Lisbon and Cascais, Oeiras is the “Silicon Valley” of Portugal (Taguspark). Thousands of high-income corporate employees work and live here. Great for a clinic focused on efficiency and convenience.